Montegrappa Baselworld Press Release - Stallone and Sinatra

As you may have read in our previous post about the new Montegrappa Icon Frank Sinatra. Here is the whole press release from Montegrappa regarding their show debut at Baselworld in Switzerland.
For both the show attendees and for Montegrappa, BASELWORLD 2011 will go down in history as a spectacular highlight. The World Watch and Jewellery Show closed its doors after eight highly successful days in the end of March, with 103,200 visitors up 2.5% over 2010. Marked by outstanding sales and optimism, fueled by innovations and fascinating new trends, BASELWORLD’s position as the leading show for the watch and jewellery industry was the perfect venue for Montegrappa to launch its new line of NeroUno watches.

Visitors were able to see, alongside Montegrappa’s most impressive display yet of limited edition pens, the new NeroUno quartz and mechanical wristwatches. Along with the new watches, display cases overflowed with exceptional and exciting new pens for 2011, including the Sylvester Stallone-designed Chaos, the Frank Sinatra and Bruce Lee Dragon "Icons" pens, Montegrappa's colourful homage to Italy's 150th Anniversary, the Thrilla in Manila pen sets commemorating the historic Ali-Frazier boxing epic, the revived Cosmopolitan range, the limited edition dedicated to the 50th anniversary of Yuri Gagarin's first flight to space, and the new Privilege Gioiello and Parola lines.

Montegrappa’s stand was busy throughout the week, with 30 to 50 appointments per day, resulting in 30 new accounts and the potential opening of five new territories.

Since 1912, Montegrappa has been manufacturing high-quality writing instruments in the same historic building in Bassano del Grappa, North East Italy.
Here is a link to the Montegrappa image gallery showing off their booth at the show. Although the images are not very large and detailed (you have to double click on each one to get a larger view, but really still can't see the pens), you get an idea of how sharp their presentation was. Hopefully, we'll have more information on release dates and prices fairly soon.

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